To give the visitor a greater experience of the objects in your project you can use the different effects you will find under Effects in the toolbar. There are effects that affect your object just visually, which are called Filters, and there are effects that will make the object animate, called Animation.

In general, you can add effects on all types of objects.

Read more about...

• Filters
  Visual effects, such as Bevel, Blur and many more.
• Animation
  Use these effects to get your objects to move in one way or another.